Brand Management Program
This program provides a fundamental framework and tools to strengthen your brand. You will learn how to build a strong brand identity, a superior brand experience, and lasting brand loyalty. You will be able to differentiate your brand from the competition, sustain its differentiation and competitive advantage, and maximize its impact and profitability. You will learn tools to manage your brand for competitive advantage, and understand how customers feel about your brand.
Instructor: BAU Faculty | Duration: 8 Weeks
- Create a brand differentiation from your competition,
- Identify your brand’s strengths and weaknesses.
- Create a customer focused compelling brand experience.
- Plan and execute an effective brand campaign.
- Design and manage digital brand communications.
- Leverage and protect your corporate brand reputation.
- Measure and demonstrate the value of your brand.
- Optimize the role of your brand within the brand portfolio.
- Brand Strategy
- Brand Identity
- Digital Branding
- Customer Experience Management
- Brand Portfolio Management
- Brand Campaigns
- Measuring Brand Value
- Effective Digital Communications